Meesho Recruitment

Meesho's Product Marketing Manager role could be your dream opportunity! Join our dynamic team and play a pivotal role in shaping the future of our diverse product portfolio, empowering millions of sellers and reaching millions of buyers across India.

Responsibilities:

• Market Maven:
  • Conduct in-depth market research and analysis to identify opportunities and competitive landscape insights.
  • Develop comprehensive product marketing strategies to drive awareness, adoption, and engagement for assigned products.
  • Craft compelling messaging and storytelling across various channels (social media, email, website, etc.) to resonate with target audiences.
  • Collaborate with cross-functional teams (product, design, engineering, branding) to ensure seamless product launches and campaigns.
• Metrics Maestro:
  • Define and track key performance indicators (KPIs) to measure the success of product marketing campaigns and activities.
  • Analyze data and derive actionable insights to optimize campaigns and maximize product adoption.
  • Stay abreast of emerging marketing trends and technologies, implementing innovative strategies to stay ahead of the curve.
• Growth Guru:
  • Partner with sales and business development teams to identify and nurture strategic partnerships.
  • Contribute to the development of go-to-market strategies for new product features and functionalities.
  • Be a strong advocate for the product within the company, championing its value proposition and driving internal alignment.

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Skills:

• Strategic Thinking: Ability to translate market insights into actionable product marketing strategies.
• Communication Wizard: Exceptional written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
• Data Savvy: Proficient in analyzing marketing data and translating insights into actionable recommendations.
• Creative Visionary: Passionate about crafting compelling content and campaigns that capture attention and drive engagement.
• Collaboration Champion: Ability to work effectively with cross-functional teams to achieve shared goals.
• Tech-Astute: Eagerness to learn and leverage new marketing technologies and trends.

   

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