Meesho Recruitment

Meesho is looking for a dynamic, creative, and results-driven individual to join our growing team as a Product Marketing Manager. The ideal candidate will have a strong understanding of product marketing principles and experience in developing and executing go-to-market strategies for consumer-facing products. You will be responsible for positioning our products, driving demand, and ensuring the successful launch of new products and features.

Responsibilities

• • Develop and execute comprehensive product marketing strategies to ensure the successful launch and ongoing promotion of our products.

• Collaborate with cross-functional teams to define product positioning, target audience, and pricing strategies.
• Create compelling product messaging and collateral, including product descriptions, case studies, and marketing materials.
• Manage and oversee the execution of product marketing campaigns, including social media, email marketing, and public relations.
• Track and analyze product marketing performance data to identify opportunities for improvement.

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Skills

• Strong understanding of product marketing principles and best practices.
• Experience in developing and executing go-to-market strategies for consumer-facing products.
• Proven ability to create compelling product messaging and collateral.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Proficiency in marketing automation tools and analytics platforms.

   

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